Five Figure Niche Site

Get the AAWP Special Offer - Immediately SAVE 10% on all plans.

Finally. A Proven Step-by-Step SYSTEM To Create a Profitable Five Figure Niche Site

(that gives you more freedom)

Do you wonder if you have what it takes?

A Niche Site Project subscriber sent me an email:

"I'm sick of being a failure, of seeing no success! I am now so ready to finally really do the work and make it work no matter what!

I am sick of trying everything without doing anything, getting stuck in not knowing how to go about it in a productive manner with increased momentum.

I want to leave all that behind and truly focus on one course from beginning to end and do whatever it takes to finally see the light at the end of this dark tunnel.

I want and desire to be self-employed and really work full time as an online entrepreneur that makes money, not just playing at it or trying it out for size.

I've been at it for years and it is amazing how far I've come and the amount of wasted money spent without any results. I want a big change, a change for the better​."

I want to point out that this isn't a unique story...

This is a smart, hard-working person.
She's read dozens of blog posts.
She's listened to hours of podcasts.
And she's watched hours of YouTube content about Niche Sites.

But that story is not unique...

Building a profitable & passive niche site isn’t easy…

…it takes hard work…


…and a proven plan…

You have the drive, you just need a repeatable plan.

​One of the main issues is that there are so many sources out there for information…

One blogger says you should do one thing……

And another blogger says you should never do that thing…

It’s confusing and frustrating…

You end up following some advice from blogger #1…

and then change your strategy…

Then you’re right back where you started.

But not everyone is struggling...

Rob Atkinson 

(Niche Site Entrepreneur, making $35,000++ per month as of April 2017 and over $223k in 2016)*

"I owe a great deal of my success to the coaching calls that I did with Doug."

"One of my biggest setbacks at the time was not being able to create niche sites with any sort of system.

Doug taught me to let go of my perfectionist ways. We worked together to build a bunch of Amazon affiliate article templates."

The amount of time and energy I spent researching niches and creating custom article templates was wearing me down.

Will Blears

Niche Site Entrepreneur making $20,000 per month,

"Doug and I had some coaching sessions to talk shop about Amazon Affiliate marketing and niche sites. We traded advice and best practices, especially around scaling and growth.

I saw all the coaching sessions with Rob and realized I wanted to hear about how a systematic approach could be applied to my portfolio of niche sites. He helped me pin point key factors that jeopardize growth."

And you think: "How can I do that?"

When someone creates an Amazon Niche Site in a competitive niche, there's no magic or luck involved.

You may not be able to detect it, but there's always something (simple) that helped get them to earning commissions and then rank #1 in Google – generating a massive amount of free, organic traffic.​

It's simply a matter of following a PROVEN, step-by-step blueprint.

It's been tried and tested by dozens of students. Students just like you...

Think about about what it would be like to have a step-by-step plan for creating a niche site that earned money for you everyday...whether you worked on it or not.

You can go spend the day with your kids... Or, maybe go on a hike... Or maybe just binge-watch Breaking Bad...​

You simply need a blueprint to follow...

A plan that showed you how to find PROFITABLE niches that YOU CAN RANK.

A plan that showed you how to create content that converts visitors into Amazon customers.

And, showed you how to GET​ free, organic traffic from Google using proven, reliable scripts and templates that you can use and reuse...

​It'd be fantastic if you could follow a plan like a recipe to bake a cake. It would be reliable and repeatable.

You're probably thinking, "Doug, how did you figure out this system?"

I’ve Developed an Amazon Affiliate Blueprint That Gets Consistent Results...It wasn't easy & took years of testing with students...

I'm Doug Cunnington, the founder of Niche Site Project.

Here’s what happened…

I didn't know a thing about niche sites. I never even heard of them!

I didn't know about keywords. Heck, I never even heard about WordPress.

But I knew that some people, regular people like you and me, were making $2, $5, or $500 per DAY online.

And somehow they figured it out. So I thought, "Hey, I want to do that too. I want to STOP TRADING my time for money..."

Things Didn't Go How I Planned...​

I started my first site! I bought a hosting plan, a domain, and wrote what I thought was great content.

THEN....Nothing happened.

No visitors got to my site. No one clicked on my ads. No one bought anything through my links.

​I was frustrated and confused because I wasn't just guessing about what to do...

I was following the so-called "experts" and doing what they said:

  • My site had great quality content that I wrote myself.
  • I optimized my title tags and description tags with keywords, but I wasn't keyword stuffing.
  • I shared on social media and I was trying to network in my niche.

BUT nothing I tried seem to work.

Then, something worked...

I created an Amazon  Affiliate Site from scratch…

And it was featured on the Niche Pursuits Blog and Podcast in 2013.

Then I created another site and sold it with Empire Flippers.

I've told my story and been featured all over the place:​

The thing I realized that systems and processes were the missing pieces. It's something no one talks about, but is ultra important.

The results can speak for themselves.

My First $500 Month.

My First $1,000 Month

And, it was a great few months of revenue from my first site!

Now, I have a couple sites that are doing really well...RIGHT NOW. Check out the earnings and growth:

I don't just talk about how to build these sites like some people. I actually KNOW how to build a site. And I know how to GROW a site.

Here is an example: I grew it from $100 in January, 2016 to $14,767 in December, 2016. It's all around the Keyword Golden Ratio and my system of creating niche sites.

You can imagine that results like that must have some traffic...

Check out the 2017 earnings of over $70,000!

And the great thing about having the system to create a niche site is the freedom you get. 

​By the way, I'm a Project Management Professional – a PMP – certified by the Project Management Institute.

And I don't say that to brag.

The PMP credential means that I have expert knowledge in setting up systems, making them repeatable, and I can simplify a series of complicated tasks so that people can accomplish great things.

And, I'll be honest with you....Building an Amazon Niche Site from scratch ain't easy! It's a lot of hard work and it will be a little frustrating at times.

A lot of people will spin tales of "easy money".

And you can get there, but it will take time and effort. It could be a passive income source, but only after working hard up front.

Nick Brisson

Digital Nomad,
Started June, 2017

"Before I took FFNS I knew about niche sites and had dabbled into them. However, I had no clear path to success or process in place to make my site a sure success. 

Doug's FFNS Course gave me a step by step process that I implemented to scale my site in a systematic way. 

Knowing Doug used this exact method to grow his own sites gave me the confidence to stick with it and see results. 

Since the course, site revenue continues to double each month..." 

You can see consistent earnings in 2018 using the Keyword Golden Ratio and the FFNS system. And growing traffic.

Why Do Niche Sites (and Niche Site Owners) Fail?

The more importantly, why do some people find success…

And build big, successful, PROFITABLE Amazon Affiliate Niche Sites?

The answer lies in the process…

You may read income reports for niche sites (like from Smart Passive Income or Niche Pursuits), and dream about creating your OWN SITE making $5,000  or $10,000 per month.

(Who doesn’t want to make a side hustle or full-time income from a simple website.)

You’re willing to do the work. You’re not looking for a get-rich-quick scheme. You want to create a long term asset that actually provides value to the world.

You want to earn your success. (Does this sound familiar?)

So, what happens?

It turns out that most people who start niche sites quit within the first three months.


It’s simple. When people start niche sites, they do the wrong things.

And the problem is, when they spend time on all those things they find something happens:

They’ll waste their first three months, and they’ll have NOTHING to show for it other than a bunch of logins, passwords, some great content, and the belief that “I just need to finish this one last thing…”

But they’ll have NO TRAFFIC and NO SALES on Amazon.

And that lack of results will demotivate the MOST AMBITIOUS individual.

(And believe me. I know because I’ve been there…)

It’s human nature.

If you work on something without getting positive rewards, then you won’t want to keep working on it. In fact, it gets harder and harder to work on.

Mistake #1: Not Knowing WHAT To Work On

One of the most frustrating things is to sit down at you computer, ready to work on your website and NOT know what you should be doing.

Let’s say you have a full time job, like most people, or you only have limited time to work on your side project - say a niche site.

For the sake of argument, let’s say you have about 5 hours a week to work on your niche site. That’s just 1 hour a day, 5 days a week. It’s significant, but most people can carve out that time.

blog posts

Then that leaves you with just a couple hours of time to do your REAL work. The last thing you want to do is waste time trying to figure out the next step in the process. There are 2 main issues with this:

  1. It’s frustrating and annoying.

  2. You work less effectively.

If you want to be successful a creating a niche site, you need to know exactly what to work on.

A perfect example is my coaching student, Dave Fox, who is making $5,000 per month consistently. He was making $0 when I started working with him.

I was able to tell him exactly what to work on - focusing on the 80/20 of niche sites. It took time and Dave can attest that he worked super hard. But after he complete the tasks that I laid out he was able to build a portfolio of sites that earn a full time income for him.

Solution: Know the process for creating a niche site. Know what you need to work on before you sit down to work. Use a process that is PROVEN and KNOWN to work.

Let’s look at a couple specific time-wasters while we’re at it.

  • Finding the PERFECT WordPress Theme

  • Finding the PERFECT Domain Name

  • Finding the PERFECT Logo or Header

  • Finding the PERFECT Colors and Design

Trying to find the perfect “anything” is simply a fool’s errand, and it’s a form of procrastination. The success stories that we hear about never have a part where “everything came together when I found the right theme,” or “traffic went through the roof after we changed the header.”

The success stories start with someone taking action and making progress each day. Each week.

Solution: Don’t get hung up with the small things that don’t actually move the needle. Take action and adjust along the way. You need a guide to help you sift through all the information out there.

Sarah Snyder

Mom with a Full-Time Job,
Started June, 2017

Before I took FFNS, I tried to make money with an Amazon niche site, but I struggled with too many unknowns and gave up too soon. 

I knew the broad strokes, but I didn't have a concrete directive. However, after taking FFNS, I had the exact steps I needed to take.

I no longer needed to spend so much time researching and experimenting with various methods - it was all right there.

I started in June 2017 and by November 2017 I was enjoying a nearly $200 month!

Mistake #2: Picking A POOR Niche

Let’s say you have the perfect list of all the tasks you need to complete to create a niche site.

Spoiler alert: One of them is picking a niche.

You’ve probably heard it before from any number of sources:

Getting the right niche and picking the right keywords are CRITICAL. You have to get that right or you’ll never have a profitable niche site.

The advice is right.

You do need to have a great set of keywords if you want to have a successful niche site valued in the 5 to 6 figure range. (Note: Most niche sites have a valuation of 20 – 25 times the average monthly profits. So if you have a site making $500 per month, you can sell it for about $10,000+.)

But imagine you pick a niche that is not profitable.

Wah Wah Wah...that would totally suck.

You see, picking a niche is one of the earliest steps in the process. Once you do some keyword research, you can evaluate the competition in niches, then you can pick a niche that’s profitable.

If you pick the wrong niche, then here is what happens…

  • Do keyword research and pick a niche.

  • Create a site, publish great content, get backlinks.

  • People visit your website but hardly anyone buys anything.

  • You feel sad because you worked really hard, but didn’t get the satisfaction of a successful, profitable niche site.

Look, it happens. Not all niches will be profitable. I know because I’ve picked some really terrible ones in the past!

I thought I found a great set of keywords - 1000s of searches per month. And the kicker was that no other niche sites were even targeting those search terms.

I found 1 forum that seemed to have some content on the topic, but they weren’t really competitive. It turned out that the product wasn’t one that people actually bought online.

So I created a site that got a few 100 visitors per day, but they had no interest in buying. Sure, I made a few pennies a day from Adsense, but that’s nothing significant.

The main problems are:

  • Not enough people search for the terms in the niche so your site gets too little traffic.

  • The competition in the niche is too tough.

  • The products in the niche aren’t expensive enough so your affiliate commissions will be low.

  • Targeting a product that people don’t normally buy online.

The sad part is that there is so much information out there about keyword research and so much of it is old.

Want a real example…?

You can buy washers, dryers, & refrigerators on Amazon and they can be $1000-$2000 each!

But do you actually know anyone that has? Me neither.

Most people go to a big box store so they can see what the washer, dryer, or refrigerator looks like and feels like. Big box stores normally have some great deals and sales for big holidays, too. The result is that people don’t buy many big appliances online.

Keyword research is the root of choosing a great niche. And if you get that wrong, your whole niche site will be metaphorically cursed.

Solution: Use proven metrics for you keyword research, you could reduce your risk of picking a niche that just isn’t profitable.

Increased Earnings by 162% (Q1 2017 to Q2 2018)

Alissa was able to increase earnings by a crazy amount in November and December of 2017.

And the earnings continue through the first quarter of 2018.

Look at the huge increase over 2017! This was all from using the Keyword Golden Ratio.



Mistake #3: Not Knowing HOW To Get Traffic

Even if you get the right niche, you still need traffic on your site. If you have the best content in the world but no one is reading it, then you have an issue.

Traffic is the holy grail. If you can get traffic while target a profitable niche, then your site can make money.

And, if you’re reading this, then it’s even simpler. You’ll can review and recommend some product that sells on Amazon.

People buy things on Amazon because they trust Amazon.

And a ridiculous number of people have an Amazon Prime Account. I have one and I’d prefer buying something on Amazon over going to the crowded mall any day.

But, of course, you still have to get that traffic to your site. I didn’t get started with niche sites all that long ago.

It was actually almost 3 years ago when I bought the domain for my very first Amazon Affiliate Site.

Links are the backbone of the Google Algorithm.

Yeah, there are 200+ other ranking factors, but they pale in comparison. The thing is that you NEED to have organic traffic from Google if you want to have a niche site that will make a profit.

A profitable niche site needs to have visitors every single day, preferably free, organic traffic from Google.

There are a few pitfalls that can get you in the traffic area.

Using old, out of date techniques

Back in the day, before my time, you used to be able to build a website, stuff in some keywords, buy some links for a few bucks, and rank fast.

In fact, I got my start by learning from Pat Flynn of Smart Passive income (SPI). A lot of people don’t realize that Pat got lots of attention with his niche sites a few years back using what we now consider gray hat techniques.

Even Pat advised (in the Backlinking Strategy That Works) to create a link wheel, use Build My Rank, and an article spinner. If you didn’t know Build My Rank was penalized and de-indexed in 2012 and an article spinner is software that uses artificial intelligence to re-write existing content on the web.

He does NOT anymore and he’s a white hat supporter now.

But back in 2010-2012ish, one of Smart Passive Income’s most popular posts was “The Backlinking Strategy That Works” and I read that post in 2013 after I discovered the SPI Podcast. Those techniques would get you penalized by Google in 2016 faster than Usain Bolt could run 100M. I mean it’s really spammy stuff!

Expecting visitors to “just find you” because you have great content

It's not 2010 anymore. That may have worked a few years ago with fewer niche sites and websites in general. But now you have a lot more competition.

Having great content is just the price of admission.

You need to get backlinks in a white hat way so you DON’T get penalized by Google. If you just publish content week after week, day after day, you will be disappointed.

Focusing on things that don’t ACTUALLY help your site get traffic

There are lots of ways to get backlinks to your site. Some are easy, some are hard, some work well, some don’t…

The thing is, you need to know what’s actually effective and what’s not. If you have limited time to work on your niche site, then you need to ensure that you’re not wasting it.

So you may have heard people talk about using IFTTT (If This, Then That) to syndicate their posts or some other “system” that will help you rank your site. There are 2 big problems with techniques like that:

  1. You FEEL like you are getting great work done.

  2. You LOSE motivation because you DON’T get the positive results that you thought you would.

If you’re interested in building a long term asset (that’s actually going to last and NOT get penalized by Google), then you need to be smart about what you do. You’ll need to have a link building and promotional plan that’s scalable and effective.

Solution: Be sure not to follow old tactics or shortcuts that don’t work. Don’t buy links in any form and follow a White Hat approach. If you seek to network in your niche, then ask for guest posts, you’ll be on the right track. You’ll end up with plenty of valuable high authority backlinks that Google loves.


Five Figure Niche Site

This course was created with proven principles, techniques, and  strategies that work. It's broken down into easy-to-follow, step-by-step lessons that allow you to walk through each of the phases of creating a profitable Amazon Affiliate niche site.

Each lesson will leave you with a plan and schedule so you can methodically do what you've learned.

No guesswork.
No reverse engineering.
No more blog posts, YouTube, or podcasts.
Just follow the proven, repeatable process.

Get the AAWP Special Offer - Immediately SAVE 10% on all plans.

Five Figure Niche Site provides the exact blueprint to follow for a successful Amazon Associate Niche Site.

Imagine what it would be like to wake up each morning and see the new sales you made overnight while you slept.

It’s about creating something (and doing the work upfront) that will allow you make money while YOU:

  • Sleep
  • Spend time with your family
  • Spend time with your friends
  • Sit on the beach while on vacation
  • Hike in the mountains
  • Binge watch Breaking Bad
  • Or whatever you want!

The special thing about “passive income” is that when you stop trading time for money, income is scalable. It’s scalable in a way that’s not possible if you have a regular, full-time job.

What will you learn in the FFNS Course?

How To Create a Site & Get Traffic in 6 Weeks

Starting a FIVE Figure Niche Site (FFNS) sounds ... Overwhelming.

When you're just starting out, it sounds like a huge goal, impossible even.

It's not impossible if you treat it like a project. 

We break it down into tiny chunks of work. That's where my project management background is essential.​

I've worked on multi million dollar projects and helped break the work down into manageable chunks. 

It's not about "get rich quick tactics" or "gaming the system" – It's about following a refined process that's been tested again and again.

People talk about publishing massive amounts of content and building "authority sites"​, right?

You should publish sufficient content, and avoid trying to publish more than you can handle.

But you don't need to start publishing huge amounts of content right off the bat.

In FFNS,​ you'll be implementing my proprietary Content Traffic Profit Sprint that gets you traffic fast.

Yep, 6 weeks.

If you work along with the course, then you'll be able to get traffic to your site if not sooner.

13 Units of Video Lessons

I cover everything from finding a niche to picking a domain name and theme.

Plus I show you all the behind the scenes tips and tricks that I know. I'll go over all the details later.

I don't hold anything back.

It's several hours of video training, over-the-shoulder tutorials, and real-life examples. Over 82 Video Lessons.

A Proven, Repeatable Blueprint

I'm a Project Management Professional and that means I'm an expert in setting up systems.

It's not enough to set up systems — they have to be simple and easy to follow. So whether it's a corporate system implementation project or a niche site, the system needs to be straight forward.

That's what I've done with niche sites.

I've been able to create a system that works not just for me, but it also works for people that I teach.

Adrian Bulibasa

Construction Worker,
Started in Mid 2017

“In mid 2017, I looked into some "make money from home" ideas on youtube and that’s when I first started to hear about affiliate and niche sites. I've watched many, many hours of videos and tutorials but it was confusing. People didn’t explain how to it in a systematic way.

After taking the course, it's amazing how many things I've learned and how much clearer the process looks now.

I've ignored everyone online and only focused on what Doug is teaching. Because I understand the process, it's finally clear what it needs to be done in order to create a niche site that could potentially bring in a real income working from home. So from choosing a niche, brainstorming, keyword research, all the way to content and link building - I GET IT.

What makes the difference on Doug's course is that he actually gives you a system: a plan to follow.

That way, every morning when I sit at my laptop I know where am I in the process and what it needs to be done.

His system works, of course, you need to put in the time and dedication to make it work. Here is a little incentive for you ... I was working on the site that I've started with the FFNS course, I started to work on it on late Nov 2017.

Just before Christmas, on Dec 19th I've made my first sale, I was euphoric ! That was amazing ... it meant that, even though my site was less than 2 months old, somehow people found my site and made a purchase.”

"If you are ready to change your future, avoid the BS and become a successful affiliate marketer, you need to get this course!"

I first heard about Doug from the Niche Pursuits blog run by Spencer Haws. Now, over 3 years later and having worked with Doug on numerous projects in a variety of niches I can tell you he knows his stuff.

He avoids fluff and helps people to build great niche sites that can replace the income they make from their full time job. You only need to look at his blog to see how well the people he has coached are doing today. We’re talking $15,000+ per month from Amazon Affiliate Sites!

His strategy is sound and is still working in 2016, for that I can attest. The quality of this course blows others out of the water, even those that charge 2-3 times the price.

By following his step by step guide to take yourself from nothing to a five figure niche site, you will find yourself on the next level.

Don’t be fooled into thinking this is easy however, it takes hard work and commitment, which is something Doug is open and honest about from the get-go.

If you are ready to change your future, avoid the BS and become a successful affiliate marketer, you need to get this course!

- Lewis Ogden (Niche Site Entrepreneur, Founder of*

Course Details 

You'll get:

The FFNS Course

Unlimited Consulting

1-on-1 Coaching with Doug

Advanced Gray Hat Training

WEB 2.0 

Private Blog Networks

6 LIVE Q&A Sessions

Exclusive Expert Interviews

Email List Building Masterclass



70 Recorded Q&A Sessions

It's 70++ hours of exclusive BONUS footage and growing.

  70 HOURS of Q&A   

Selling a Niche Site the Right Way

How to sell your niche site and maximize the selling price while you minimize the sales process. I just sold a site in June of 2017 for $235,000 as covered in Project Go White Hat.

Beyond Amazon Associates: Other Affiliate Programs

Unit 0: Setting the Stage

You’re going to learn about the Amazon Associate Program.

Why? So you’ll have a great foundation to help you get started an your niche site.

As you know, there is a HUGE opportunity for creating niche sites right now. And Five Figure Niche Site is designed to help you seize this opportunity. Throughout this training, I walk you through exactly how to start and grow an Niche Site business from scratch to 4 and 5 figures and beyond, step by step.

  • Lesson 1: Why the Amazon Associate Program
  • Lesson 2: What If…?
  • Lesson 3: How Much Can Money Can You Make With Amazon Niche Sites?

Unit 1: Selecting Your Niche

The goal of this Unit is to figure out your niche. It's a lot of brainstorming and research. You'll learn all about WHAT to look for and what to AVOID.

  • Lesson 1: Techniques for Generating Ideas
    • The 3 brainstorming ideas that I use.
    • The reason why you need be unfiltered and free during this stage.
    • How to do some prospecting in Amazon
  • Lesson 2: A Primer on Keywords & The Keyword Golden Ratio Method
    • The Four types of keywords.
    • The Two (of the four) that you’ll be targeting for your niche site.
    • Examples of each of the Four types.
  • Lesson 3: Keyword Research Tools
    • The keyword volumes that you’re going to be targeting for your niche site.
    • The number of keywords that you need to target for your pillars.
    • What the Keyword Golden Ratio tells us and how to calculate it.
  • Lesson 4: Summary

Unit 2: Competition Analysis & Niche Selection

You'll learn about analyzing the competition for your potential niches. Why?

Because by the end of Unit 2, you WILL be choosing your niche.

If you pick a niche too fast without analyzing the competition, then you might be in for a rude awakening!

You might pick a niche where you’re facing a GIANT competitor.

It’s not that you can’t compete with a giant, but it’s more important to get traction FAST.

By going after less competitive keywords in less competitive niches, you can generate revenue faster.

And, the techniques you’ll learn can be used for any competition analysis in the SERPs – niche competition or keyword competition.

We’ll be talking about SEO factors that matter, tools to use for competition analysis, and tying it altogether with keyword research.

  • Lesson 1: Two Important SEO Factors
  • Lesson 2: Tools
    • The signs to look for in the SERPs that indicate it’s a good niche.
    • Demos for the Competition Analysis Tools.
    • The thought process and flow of competition analysis that I use – via a screenflow.
  • Lesson 3: Metrics for Choosing a Niche
    • What to analyze for each niche’s search results.
    • How to fill out the First Page Competition Worksheet.

Unit 3: Setting Up Your Site

At the end of this lesson, your site will be set up! It goes by fast once you get started and most people can set up their site over a weekend.

  • Lesson 1: Choosing a Domain Name
    • Why you don’t want an exact match domain name
    • Examples of brandable domains
    • Why you should try to get a brand new domain name
  • Lesson 2: WordPress and Selecting a Host
    • What shared hosting is
    • Why you don’t need WP Engine hosting right now
    • Why you should NOT waste time on a theme
  • Lesson 3: Plugins and Baseline Pages
    • Why you don’t want to have many plugins
    • What plugins you need
    • What pages you need to have in place right away
  • Lesson 4: Summary

Unit 4: Creating & Publish Content

Content is what makes this niche site thing work.

You need content to get your site to rank in Google

You need content so that people will read your website

You need content to get your visitors to click over to Amazon

  • Lesson 1: The Value of Content
    • The value of content
    • "The Content Myth" and why you need less than you think
    • The "Content Traffic Profit Sprint" that gets you traffic faster
    • A little bit about Agile Project Management and why it can change the way you do nearly everything
  • Lesson 2: Content On Your Site
    • The 2 types of content you need so that you provide value to your visitors
    • WordPress Silos and why you don’t need them for your niche site
    • Organizing content with pages and posts so that you don’t have to architect 50+ pieces of content out of the gate
    • How to prioritize your content
  • Lesson 3: Product Reviews
    • What content needs to be in a review
    • The Perfect Amazon Review
    • Why you need Non affiliate content
  • Lesson 4: Where To Get Content
    • Why you should write some of the content
    • Why you should hire someone for some of the content
    • Where to get free images
    • Why you can’t just take images you find online
    • Using YouTube videos

Unit 5: Applying to the Amazon Associate Program

The ultimate goal of your site is to help people make a purchasing decision about a product, and then actually buy the product. The catch is that you want them to go to Amazon through your affiliate link.

How do add affiliate links? First you have to be in the Amazon Affiliate program. That’s what we’ll cover in this Unit. Plus, what to do if you're rejected.

  • Lesson 1: The Amazon Associate Program
  • Lesson 2: Adding  Affiliate Links

Unit 6: Promotion, Outreach, and Link Building​

This unit is all about getting traffic your shiny new niche site.

Why are we focusing on Promotion, Outreach, and Link Building?

The traffic is what we’re after of course. The goal is to have people visit your site, learn something helpful about a product, and then buy something on Amazon.

So, to get that free, organic traffic from Google, you need to have backlinks pointing to your site.

  • Lesson 1: Goals
    • White, Gray, and Black Hat
    • Why pure White Hat is pretty much impossible
    • The difference between ‘nofollow’ and ‘dofollow’ links
    • The simple 3 step, White Hat link building approach
  • Lesson 2: Blog Commenting
    • Why comments are great even though the links are ‘nofollow’
    • The CommentLuv plugin and why I love it
    • The right way to search for blogs to comment on
    • More footprints to find blogs to comment on
  • Lesson 3: Social Profiles and Guest Posting
    • The 3 reasons social profiles are worth while, even if they’re ‘nofollow’
    • The 8 baseline social profiles that I set up
    • The 3 mistakes that I made with guest posting
    • The simple steps for guest posting effectively
    • The content quality tiers for guest posts
    • All the templates that I use for guest posting
    • And more…
  • Lesson 4: Summary

Unit 7: Scaling Up - Building More Sites

We’ll be covering growing your business and scaling up.

It’s important to understand when to scale up. BUT it’s even more important to know when you shouldn’t scale up.

  • Lesson 1: When to scale up and when NOT to 
    • The wrong way to scale
    • Why I like to expand one site vs creating a new site
    • The 2 things you need before you should start a new site
    • Why you only need a few terms ranking #1 to have a Five Figure Niche Site
  • Lesson 2: Be a Manager
    • The wrong way to delegate
    • The "Super Virtual Assistant" myth
    • Why people fail at outsourcing
    • The 3 things that you can outsource
    • Why templates are the magic bullet to growing


For Advanced & Premium Members

Unit 8 - Advanced Link Building

  • Lesson 1: Gray Hat Link Building
  • Lesson 2: Web 2.0s
  • Lesson 3: Private Blog Networks

Unit 9 - EXPERT Interviews with Successful Niche Site Owners

  • Exclusive Interviews With Niche Site Entrepreneurs
  • You'll learn their tips and tricks.
  • Each person brings their own theories, techniques, and strategies that make them tick.

Unit 10 - Email List Building for Niche & Authority Sites

This new unit covers best practices that I've been honing for three years. I share everything I know about list building, and I have email lists in the thousands for my niche sites. This is an advanced training and you should have plenty of traffic and a profitable site before you consider adding an email list to the mix.

You'll learn:

  • When you should and should NOT build an email list.
  • Why some of the experts are WRONG when they tell you to always have an email list.
  • How to get people to willingly sign up for your email list with two proven techniques that I've used to build email lists of over 10,000 subscribers.
  • Tools that'll help you build your list - they are usually free.
  • What to send your subscribers in your autoresponder.
  • How to DRIVE traffic anytime you want with Broadcast emails.

Unit 11 - Beyond Amazon Associates: Other Affiliate Programs That Convert

This new unit covers best practices for looking beyond the Amazon Associates program. I LOVE Amazon Associates, but in March of 2017, Amazon changed the commission structure. So it's nice to have other sources of income aside from Amazon. This is an advanced training and you should have plenty of traffic before you consider adding other affiliates to the mix. 

You'll learn:

  • When you should and should NOT work with other affiliate programs.
  • How to find programs that fit in your niche site.
  • How to market the products and offers on your site along side your Amazon offers.
  • How to use email marketing to sell affiliate offers without being overly "sales-y."
  • Two Expert Interviews with Niche Site owners that have non-Amazon profit streams

Unit 12 - SIX FIGURE EXIT: Selling a Niche Site The RIGHT WAY

This new unit covers best practices for selling an Amazon Affiliate Site. I sold a site in June of 2017 and I'll share the strategies in this Unit. This is an advanced training and you should have plenty of traffic and revenue before you consider adding other affiliates to the mix. 

You'll learn:

  • When you should and should NOT think about selling your site.
  • How to estimate the value of your site.
  • What you should do before you sell your site to prepare months ahead of time.
  • What you can do to speed up the selling process.
  • Why it's normally better to sell with a business broker

Advanced & Premium Members Also Get 

6 LIVE Q&A Inner Circle Sessions.

  • Ask Doug Questions about anything you're struggling with.
  • Hear Questions & Answers from your fellow students. I didn't realize how valuable this was until I heard from students. You end up hear about what other people are thinking in the class.
  • You can email in questions if you can't attend live.
  • LIFE TIME Access to future Q&A Sessions. This is new and allows you to attend the sessions well into the future to get your questions answered.
  • Valued at $997.

"I was looking for a project management system which so I could move away from slow growth to faster, sustainable growth"

Before FFNS:

After FFNS:

“Before I started FFNS (24th April 2017) I  had experience in making money on affiliate programs outside of Amazon.

However, I could see the value in getting more monetary value from the same domains by publishing content that could embed Amazon links. I tried this and had some success, but it was a very shotgun approach.

I realized I needed more structure to be able to achieve the results that get shared from Amazon affiliate success stories.

After going through the FFNS coursework I enjoyed how Doug walks someone through from beginning to end for building a niche site that should make money.

For me, I mainly used the content creation advise he gives to be able to help me think how to scale my content to get more buyer traffic vs just info searching traffic.

I now always look for keyword phrases using his KGR method.

Not only has this one tactic he teaches helped me to outsource more content, but that content is ranking faster, generating organic search traffic and converting into sales on Amazon.

The site is growing well as you can see from the traffic growth and so are the Amazon affiliate sales.

I haven't even used all the tactics yet, which include the link building part.

At the end of the day I was looking for a project management system which so I could move away from slow growth to faster, sustainable growth.

I'm still working on improving this and will move on from just the one domain I have implemented this on to other websites too.

- Gary (Digital Marketer and Niche Site Entrepreneur)*

FFNS Resources

Unlimited Consulting

For 6 months after your purchase, you will have direct email access to ask any questions you need help with.

Need a personalized tip on a niche? Ask me.

Need help fine-tuning the keyword metrics? Ask me.

Need a hand pitching your guest post? Ask me.

I'll personally help you and coach you.

This type of direct access has always been reserved for my coaching clients. Not anymore.

As a FFNS student, you'll have direct access to me and the Niche Site Project team.

6 LIVE Inner Circle Q&A Sessions

These sessions are fun for me. It's great to have students on live. Yep, that's right...

You have the opportunity to ask me questions live and even come on video with me to ask questions face to face.

I field live questions of course, but if you can't attend a particular session, that's okay. You can send your questions via email and I will add them to the list of questions.

Occasionally, I'll do live demos if it relates to a question. Other times, I'll talk in depth about the course material as it relates to questions.

1 - on - 1 Coaching with Doug

This is the same kind of coaching that got Rob to $15,000+ per month and Dave to $5,000. It takes a lot of time and effort from you and from me.

So I can only offer a few of these slots.

Last time ALL of them sold out in 72 hours. 

If you have any interest in working with me directly, then you'll need to pick the PREMIUM option.

The best part of the 1 on 1 coaching is that I can work with you directly in choosing your niche. I can see your niche ideas and keywords.​ In group sessions, you can't necessarily share your niche ideas.

Advanced Gray Hat Link Building [advanced training]

Look. I'm all White Hat these days. I love guest posting and it's the best way to build a long term asset.

However, I used to wear a gray hat and I can't ignore the fact that some tactics work. And they work great. Since I have the knowledge and some people still do AWESOME with Web 2.0s and Private Blog Networks

The Advanced and Premium members have access to the Gray Hat link building sections. I'd say tread lightly using Gray Hat on your primary niche site.

But knowing what's possible is a great asset to have.​

EXPERT Interviews with Niche Site Entrepreneurs [advanced training]

I was having some conversations with my friends about their niche sites and realized I should be recording them.

It's really like you get to peek behind the curtain to see and hear the conversations. You'll hear about how people got their start.

It's great to hear that no one hits a home run on their first site. A few people get better fast and a few other took a few years to really find their stride.

I'll be adding more as I meet new people that are crushing it with Amazon Affiliate Niche Sites.

Email List Building 

Email List Building for Niche & Authority Sites [advanced training]

I resisted adding this unit about email list building.

Here's why: People hear big names talking about email lists and think they should build a list for their niche site at the beginning.

Most of the time people  work on email lists too early. They get distracted on email marketing before their sites have traffic. Before they are profiting.

BUT email lists are, indeed, remarkable. I can send one email and get hundreds of visitors on a brand new review post. Those visitors know, like, and trust me because I have a relationship-building autoresponder series.

And they all willingly signed up because I helped, educated, or entertained them.​

I'll teach you how to do the same. It's 2018 and no one wants to "GET FREE Updates" from our websites.

I'll show you how to get visitors on your email list and they'll be thrilled to get emails from you.

Beyond Amazon: Other Affiliate Programs That CONVERT [advanced training]

Everyone agrees that it's good to diversify, and I'll add that diversifying too soon is a big mistake. But when Amazon changed the commission rates in March 2017, it stung.

My revenue dropped overnight. I still love the Amazon Associates program! 

But if you have a mature site, a profitable site with lots of traffic, then it makes sense to have other affiliate programs to work with.

If you look at Outdoor Gear Lab, The Wirecutter, Baby Gear Lab, and so on, then you'll see they work with other affiliate programs to give readers a choice in retailers.

This advanced unit breaks it all down, from finding affiliate programs to adding links to marketing affiliate offers in a way that converts.

Six Figure Exit: Selling a Niche Site The RIGHT WAY

Not many people have sold a site for over $100,000. I have and shared the whole journey in Project Go White Hat.

And it was $235,000 to be exact.

It was a long, challenging journey. This brand new unit to the course breaks down the process step-by-step.

It's not easy to get to a six figure valuation, but if you put in the work, it can happen. The system is there and it's just a matter of executing the plan.​

"Increase Earnings For Existing Sites"

“I took Doug's Niche Site Project Course to increase my earnings from niche sites. Not only did that happen but a number of the project management skills transferred over to my other online businesses.

The coaching calls were invaluable - we focused on a particular niche site and how I could further increase my earnings.”

- Dan Thompson (Digital Marketer and SEO)*

"The tactics he talks about in this course is exactly the type of tactics I've done with my own sites and have had real results, and I was able to quit my job and pursue SEO full time."

"When it comes to niche sites, there is just so much information out there on the web.

Honestly, a lot of the information can be weak or even harmful. As a site owner who likes to minimize the risk, I try to limit the information I consume to only the guys who are really providing good, actionable tactics.

Doug Cunnington's Five Figure Niche Site course is jammed packed with this type of information. This guy has been through the trenches since the earlier days of Amazon sites, and he has learned the hard way how to create profitable and long term web properties.

With the Five Figure Niche Site course, you can learn how to create these types of niche sites for yourself and make money online. The tactics he talks about in this course is exactly the type of tactics I've done with my own sites and have had real results, and I was able to quite my job and pursue SEO full time.

I highly recommend you getting this course and stop running the rat race!"

- Eric Carrell (Digital Nomad and Niche Site Entrepreneur)*

"His tips and techniques were easy to understand and even easier to implement. After a putting in the time and effort I began to see my own success take shape within my own sites."

Before I started working with Doug I was just spinning my wheels. I was very green and had no idea how to pursue anything related to internet marketing or niche sites.

I knew my passion was to get out of trading my time for money and start down the route to a more passive independent income, I just didn’t how to begin.

Enter Doug.

As soon as I sat down for our first meeting I knew that Doug’s experience and passion would pay huge dividends for me and what I wanted to accomplish.

His tips and techniques were easy to understand and even easier to implement. After a putting in the time and effort I began to see my own success take shape within my own sites.

If you’re looking for a straightforward honest approach to niche sites and affiliate marketing then I highly recommend Doug Cunnington and his Five Figure Niche Site.

Without them I wouldn’t be the internet marketer I am today.

Don’t waste any more time!

- Jim Horner (Niche Site Entrepreneur)*

"$2,000 per Month Using Project Management"

- Kent Chow, Niche Site Entrepreneur & Software Tester (*

"Now, I'm making about $2,000 every month. I even had a month where the revenue was about $3,500.

I got Doug’s Niche Site Project Management Book back in Jan 2014. It has helped me to stay focus and grew my niche sites to hit $1k+ month.

Project management is critical for any online projects. Doug is an experienced PM and has broken down the process into chewable actionable steps.

I learned a lot and applied the PM principle with his coaching call. Instead of ad-hoc working on various tasks, follow his NSP project plan and get things done. You will become a much more organized and successful niche site builder."

What You’ll Get...

You'll get the Step-by-Step process of creating an Amazon Affiliate Niche Site.

"The course is video, including over-the-shoulder screenflows and worksheets to help you go through all the material."

There are over 82 videos in the full course.

This is the only product to my knowledge that uses project management to make creating niche sites repeatable.

Take Action Today Before It's Too Late.

This is a limited time offer.

This isn't false scarcity. I can only accept a limited number of people in this course due to the level of service and coaching each student has access to.

The thing is you probably realize that it's a waste of time to try to learn about niche sites from blog posts, YouTube tutorials, and podcasts. 

There's a flood of information out there and most people are barely treading water.

So, you should ask yourself what it costs you to NOT ENROLL into Five Figure Niche Site.


  • Access to ALL 8 Units, Over 82 video lessons
  • Access to the Private Facebook group
  • 6 Months Email Support
  • Access to the BONUS Lessons
  •   Unit 8: Advanced Link Building ($199 Value)
  •   Unit 9: Expert Video Interviews ($199 Value)
  •   Unit 10: Email List Building for Niche & Authority Sites ($199 Value)
  •   Unit 11: Beyond Amazon: Other Affiliate Programs That CONVERT ($199 Value)
  •   Unit 12: Six Figure Exit - Selling a Niche Site the Right Way ($199 Value)
  • 6 LIVE Q & A INNER CIRCLE Sessions via Webinar ($997 Value)
  • 70 Pre-recorded Q&A Sessions: 70 HOURS of Exclusive Video ($1,997 Value)
  • One-on-One Coaching with Doug. 4 x 60 Minute Sessions ($988 Value)

>>>   2 REMAINING <<<


10 Monthly Payments of $227 $199

(Just $199 Today)


  • Access to ALL 8 Units, Over 82 video lessons
  • Access to the Private Facebook group
  • 6 Months Email Support
  • Access to the BONUS Lessons
  •   Unit 8: Advanced Link Building ($199 Value)
  •   Unit 9: Expert Video Interviews ($199 Value)
  •   Unit 10: Email List Building for Niche & Authority Sites ($199 Value)
  •   Unit 11: Beyond Amazon: Other Affiliate Programs That CONVERT ($199 Value)
  •   Unit 12: Six Figure Exit - Selling a Niche Site the Right Way ($199 Value)
  • 6 LIVE Q & A INNER CIRCLE Sessions via Webinar ($997 Value)
  • NEW 70 Pre-recorded Q&A Sessions: 70 HOURS of Exclusive Video ($1,997 Value)
  • One-on-One Coaching with Doug. 4 x 60 Minute Sessions ($988 Value)


10 Monthly Payments of $129 $116

(Just $116 Today)


  • Access to ALL 8 Units, Over 42 video lessons
  • Access to the Private Facebook group
  • 6 Months Email Support
  • Access to the BONUS Lessons
  •   Unit 8: Advanced Link Building ($199 Value)
  •   Unit 9: Expert Video Interviews ($199 Value)
  •   Unit 10: Email List Building for Niche & Authority Sites ($199 Value)
  •   Unit 11: Beyond Amazon: Other Affiliate Programs That CONVERT ($199 Value)
  •   Unit 12: Six Figure Exit - Selling a Niche Site the Right Way ($199 Value)
  • 8 LIVE Q & A INNER CIRCLE Sessions via Webinar ($997 Value)
  • NEW 70 Pre-recorded Q&A Sessions: 70 HOURS of Exclusive Video ($1,997 Value)
  • One-on-One Coaching with Doug. 4 x 60 Minute Sessions ($988 Value)


10 Monthly Payment of $69 $62

(Just $62 Today)

Pay in Full - Save $162

Pay in Full - Save $135

Other questions?  Email

100% Satisfaction Guarantee

Secure Checkout

60 Day No Questions Asked

Money-Back Guarantee

You are fully protected by my 100% Satisfaction-Guarantee. If you decide Five Figure Niche Site is not for you over the next 60 days, just let me know and I'll send you a prompt refund.

If you don't benefit from the training material, email me ( before the 61st day, show me you did the worksheets, and I'll happily refund your full payment.

"Try It, Learn It, Test It, Apply It"

This means you try part of the Five Figure Niche Site course for a full 60 days - and if you decide it's not right for you, email me before the end of the 61st day, show me you did the work, and I'll offer a prompt and courteous refund.

The best part is this:

You don't have to make up your mind about Five Figure Niche Site right now. Enroll in the training before enrollment closes...

..and decide if it's right for you within 60 days, after you take it for a test drive.

"I stand by the Five Figure Niche Site System and believe it will work for you. If not, then it's no problem – Customer Service and Satisfaction is my #1 priority."

Douglas Cunnington


Here are answers to some frequently asked questions:

What if I haven't created a website before?

What if I don't have a niche?

Aren't all the niches taken already?

What if I can't write well or english isn't my native language?

What if I don't know how to write reviews?

What if I don't know how to get traffic?

What if I don't know how to build links?

When does the course actually start?

What if no one comes to my web site?

How long does it take to complete the entire course?

How much money am I going to make after the course?

What if I’m a complete newbie? Can I succeed with this?

Do you offer any support?

What's the difference between this course and other courses?

Is the course dripped out or do I get all the material at once?

What if I already have a niche site that makes a little each month?

I want to show you the earnings report for Gabi, and you’ll notice something very interesting happened in October 2016.

Check it out...Earnings were normally less than $100 per month and had been for months. It’s something I hear about all the time.

In November and December, earnings went up and not just because of the retail season. In the 2015 retail season, Gabi was still stuck at less than $100 per month.

And the earnings continue into 2017.​

Here’s what happened:

Gabi enrolled in Five Figure Niche Site and it literally changed her life.

Do you have other questions?  Email

Get the AAWP Special Offer - Immediately SAVE 10% on all plans.

Get  Access to Five Figure Niche Site!

>>>   2  REMAINING <<<




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